Download this video’s worksheet here.

After helping people set goals with the GROW Model, the next step is keeping them motivated to follow through. In this episode, we look at what truly drives performance - not fear or pressure, but motivation from within.

External rewards (like bonuses or praise) can boost short-term effort but don’t sustain long-term commitment. True motivation comes when people feel trusted to make decisions, see progress in their skills, and understand why their work matters. This webinar explains how the AMP model can help make this happen. For small businesses, this approach also reduces stress and burnout by replacing control with empowerment. When leaders create environments that support these needs, people bring more energy, creativity, and ownership to their work.

This webinar explains how the model works and is accompanied by a downloadable PDF that contains tips for both preparing for and having these suggested conversations with your workers.